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Paul F Loreto - President

Paul Francis Loreto has been in practice in Canada and the United States for over 23 years resolving challenging projects in both the public and private sectors. In 2001 Paul recognized and embraced Building Information Modeling (BIM) as the emerging technology of the future and the foundation upon which L360 ARCHITECTURE has been built. Paul continues to lead the implementation of BIM within the architectural, engineering, constructors, manufacturers, operators and owners industry.

Job Title: 
M. Arch., M.R.A.I.C., O.A.A.


Paul’s expertise in building science ensures that all projects being designed by L360 ARCHITECTURE adhere to our strict internal procedures, and are technically sound and true to their design intent by the team through communication, collaboration and coordination.

Paul’s specialization in BIM implementation has resulted in the development of a unique project delivery called the L360 ARCHITECTURE PROCESS (L360AP). The use of this process has resulted in significant benefits to the design, construction and procurement phases and in earning the firm the attention of many new and savvy clients.


Since 2000, Paul’s focus on the implementation of BIM within his practice through his unique L360 ARCHITECTURE PROCESS has effectively brought together each member of all project teams to buy into the process of BIM implementation. Doing so has gained Paul the respect of all involved in the project in being a collective part of a very collaborative process change.

In 2009, Paul became the inaugural Chair of the Canada BIM Council, Canada’s only self-regulating BIM authority. As Chair, Paul also holds a non-voting seat on the Board of the BuildingSmart Alliance. Paul brings to the Canada BIM Council, his diverse nine years of experience as a BIM Consultant developing BIM standards and best practice methodology in the AEC industry.

One of Paul’s primary corporate responsibilities is to lead his company’s technology development that has resulted in L360 Architecture developing 100% of their architectural projects using BIM Technology.

Paul has been deeply involved with the industry’s BIM movement both in the United States and in Canada having been a consultant to numerous AEC firms in both countries since 1995. Paul understands the requirements, needs and demands placed on Building Information Modeling by the end user.

Paul graduated from Lawrence Technological University with Master of Architecture Degree (2008) and Bachelor of Architecture Degree (1989), from Ryerson University with a Bachelor of Science Degree (Architectural Design) (1987) and from Centennial College of Applied Arts and Technology with an Architectural Technician’s Certificate (1983).

Paul has also enjoyed speaking about BIM at various conferences such as Autodesk University (2003, 2004, 2006, and 2008), the Ontario Architects Association Conference (2008) and the Committee of Ontario Construction Association (2009). Paul has authored numerous articles on BIM such as “Managing the Revit System – A One Day Seminar For CAD Managers Using BIM Technology”, “ Revit 6.0 Scripted Demo and PowerPoint for Universities” as well as contributing as an author for the monthly AUGI Hotnews online article "The Diary of a Revit User” from March 2006 to February 2008.

In 2002, two months before architectural software giant Autodesk Inc. purchased Revit to make it Autodesk Revit, Paul received the designation from Revit Technologies as North America’s only licensed practicing Revit Solutions Professional, a title he still maintains today. In addition to this, Autodesk Inc. bestowed upon Paul, the title of Autodesk Certified Contractor, making Paul the first and only external Revit Consultant in the Autodesk pool from 2002 to 2008.

Paul’s expertise in building science ensures that all projects being designed by his office are technically sound. He has a strong relationship with and respect for the construction industry and often calls upon for peer review to ensure budgeting is on track prior to tender.

Paul has held a position on the Board of Directors for Brescia University College in London and sits on the Foundation Board for the Grand Theatre, also in London.

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